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Manveer Dulay, Digital Marketing Specialist ®
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2023

Ask SikhRI

Website Design & Development

About

SikhRI

SikhRI provides educational resources, in the form of courses, podcasts, videos, articles, and more, to Sikhs to lead a Guru-inspired life. ‍

Context

SikhRI aimed to create a personal and meaningful connection with its online community. The organization sought increased engagement, aiming to prompt more action from its audience while effectively informing them through content. The emphasis was on understanding the needs and preferences of their audience.

Project Timeline:
1 month

Project Ecosystem

Cultivating Community Engagement and Knowledge Sharing at SikhRI

SikhRI aimed to support its current community by providing information tailored to their inquiries. Simultaneously, the organization actively generated new content for wider sharing among networks.

Empowering the Uninformed and the Apprehensive

Individuals seeking knowledge but lacking resources desire a product that allows them to be heard without necessarily being seen.

Fostering Participation and Community

At the core of the entire series is a dedication to fostering active participation and encouraging inquiry.

Data-Driven Insights and Content Creation

Harnessing data, especially questions submitted by the community, offered invaluable insights.

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Fostering Participation and Community

At the core of the entire series is a dedication to fostering active participation and encouraging inquiry.

Data-Driven Insights and Content Creation

Harnessing data, especially questions submitted by the community, offered invaluable insights.

Crafting an Online Inquiry Hub for Sikhi

As part of the team, I spearheaded the design and development of an online submission page for Sikhi-related queries.

Leveraging existing branding and hierarchy, I curated a page highlighting the primary call-to-action and content generated from the questions.

Community Insights Driving Content Creation

The essence of the entire series lies in its commitment to active participation and the stimulation of thoughtful inquiry.

Through this unique approach, Ask SikhRI not only facilitates the exchange of diverse perspectives but also cultivates a sense of community grounded in the shared pursuit of knowledge and understanding.

Key Learnings

1

The project underscored the importance of designing inclusively, ensuring that the platform caters to a diverse audience, thereby promoting a sense of community.

2

Leveraging data, particularly community-submitted questions, provided valuable insights that informed content creation and addressed the specific concerns of the community.

3

Implementing anonymity proved effective in fostering a safe space, encouraging individuals from various backgrounds to openly share inquiries without fear of judgment.

Deliverables