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Manveer Dulay, Digital Marketing Specialist ®
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2021

XV Training Academy

Website Design & Development

About

XV Training Academy

XV Training Academy Inc. is a basketball academy for youth to improve and elevate their skillset within the sport.

Context

The organization aimed to optimize their transaction process by integrating online payment and registration systems. Their target audience consists of local community parents, highlighting a technological divide between different generations.

Project Timeline:
1 month for launch (ongoing optimization)

Project Ecosystem

Optimization Challenges in
Registration and Payment Channels at XV

XV encountered difficulties in optimizing its registration and payment channels, leading to issues for parents who were struggling with a confusing user experience during the registration process.

Revamping the Training Academy Website
for Enhanced User Experience

I created a brand new website from the ground up, tailor-made for the training academy. This design incorporated a more refined brand identity and prioritized responsiveness.

The primary objective of the website was to optimize registration and payment processes while simplifying the presentation of programs and camps for user-friendly navigation.

To streamline registration, I implemented Zapier to automate the processing method. This ensured that the XV team would receive immediate notifications of all new registrations through messaging and a dedicated spreadsheet.

Communicating Value

I collaborated with XV to convey its organizational value and establish industry authority via dynamic, informative content.

Elevating Engagement

I incorporated program overviews, streamlining presentation and boosting engagement with a compelling visual format.

Streamlined Registration

Dynamic pages were crafted to facilitate abundant content creation, enabling Manny to convey his message effectively.

Communicating Value

I collaborated with XV to convey its organizational value and establish industry authority via dynamic, informative content.

Elevating Engagement

I incorporated program overviews, streamlining presentation and boosting engagement with a compelling visual format.

Enhanced User Experience and Communication

To enhance user experience upon entering the website, I restructured the content into a more simplified format, reducing information overload and improving overall communication through program overviews.

Automated Payment, CRM, and
Email Marketing

Recognizing the need for connectivity and marketing sequence, I automated payment processing, CRM, and email marketing for Manny and his team.

The website layout underwent a redesign, and a personalized dashboard equipped with metrics and automation was provided to Manny, ensuring he stayed well-informed about the business.

Clear Navigation and Dynamic Pages

The online registration process was made familiar, featuring a clean and clear format for users to navigate. The dynamic pages were designed to accommodate ample content creation, allowing Manny to convey his message as intended.

Convenient and Straightforward Registration Processes

Individuals seek a convenient and straightforward registration process irrespective of the specific product or service they intend to subscribe to. This universal need for simplicity in registration transcends different industries and offerings.

Seamless Registration

Users consistently value an uncomplicated method to sign up. This demand underscores the significance of implementing user-friendly registration systems that cater to a diverse range of preferences and requirements.

Key Learnings

1

The implementation of automation tools, such as Zapier, showcases the versatility and efficiency they bring to various business operations.

2

Tailoring a personalized dashboard for stakeholders, in this case, Manny and his team, is essential for keeping them informed and empowered.

3

Designing interfaces that bridge the technological gap between users (parents, players, etc.) ensures broader accessibility and user engagement.

Deliverables